tells bisexual customer: “pay double or leave” has prompted anger after forcing bisexual customers to pay double the rate of gay, lesbian or straight consumers.

Ben Ramsdale,  current president of Liverpool Hope’s student union,  was alarmed when a subscription provided only a choice between searching for men or women, and nothing in between. Dissatisfied with the options, Mr. Ramsdale sent an email to the customer service department inquiring as to whether it was a deliberate slight or simply something that had been overlooked. bisexuality

The response was less than ideal. Though were extremely apologetic, the only possible way to search both databases is through the purchase of two separate subscriptions. This would be at cost to Mr. Ramsdale – totaling £60 a month.

Ramsdale told Subversive Press that he felt the policy was discrinatory, saying: “It is disgusting that a site which says they just want people, anyone, to find love would think it’s ok to discriminate against bi people. Either they are discriminating or they are just incompetent enough not to realise they are.
“As market leaders they have a responsibility to lead and they are seriously shirking that responsibility.”

A phone call to the company revealed that this was standard policy, and that there was no one higher up the chain the student union president could discuss his problem with. Though he offered to sign up for both subscriptions if they would waive the fee on one of them, he was still told that this was impossible. His only choices were not to sign up at all, or pay an extra £30 per month for what amounted to an extra search function.

This is not a new problem. A google search turned up a blog post from as far back as 2006, claiming that Match has been aware there is a problem with how they handle their bisexual customers. More disturbingly, bisexual customers were told that they were not allowed on the site because:
“They haven’t made up their minds one way or the other about who they are.”

Undoubtedly,’s customer service representatives have changed since 2006, but it is very telling that in the time that they have completely remodelled their site and provided a different method of signing up and completing a profile, they have still not managed to see to the needs of bisexual consumers.

Further accounts by online bloggers have made it clear that the rejection of Ben Ramsdale is not an isolated incident. has options on how to change, and Mr. Ramsdale provided a few for the benefit of their customer service team.
“Realise that bi people want to use your site and let us search for both genders. If you really believe that gay/straight people will be put off by being matched with bi people then let them opt out of being matched with bi people. It’s really simple.” has not responded to our requests for comments at this time.


2 thoughts on “ tells bisexual customer: “pay double or leave”

  1. Although I completely sympathise with Ben’s situation, he has to look at it from the company’s perspective. In no other market would you expect the company to provide twice the product for the same price.

    • Except, in this example, other people’s profiles aren’t a product. What’s being paid for is an opportunity for you to find/be found by a suitable “match”. Besides, the fact that bisexual people like people of both genders is hardly relevant, as it’s likely that the number of people who they would consider suitable wouldn’t be all that different.Think about it – how many of the profiles available to a straight or gay person will they ignore because they aren’t attracted to them? Bisexual people have preferences too, and probably more limiting would be the fact there will be a lot of people who wouldn’t want to date someone who’s bisexual. If wants to insist on having only one gender’s profiles available regardless of sexual orientation, it should be called, which is significantly less catchy.

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