“As market leaders they have a responsibility to lead and they are seriously shirking that responsibility.”
A phone call to the company revealed that this was standard policy, and that there was no one higher up the chain the student union president could discuss his problem with. Though he offered to sign up for both subscriptions if they would waive the fee on one of them, he was still told that this was impossible. His only choices were not to sign up at all, or pay an extra £30 per month for what amounted to an extra search function.
This is not a new problem. A google search turned up a blog post from as far back as 2006, claiming that Match has been aware there is a problem with how they handle their bisexual customers. More disturbingly, bisexual customers were told that they were not allowed on the site because:
“They haven’t made up their minds one way or the other about who they are.”
Undoubtedly, Match.com’s customer service representatives have changed since 2006, but it is very telling that in the time that they have completely remodelled their site and provided a different method of signing up and completing a profile, they have still not managed to see to the needs of bisexual consumers.
Further accounts by online bloggers have made it clear that the rejection of Ben Ramsdale is not an isolated incident.
Match.com has options on how to change, and Mr. Ramsdale provided a few for the benefit of their customer service team.
“Realise that bi people want to use your site and let us search for both genders. If you really believe that gay/straight people will be put off by being matched with bi people then let them opt out of being matched with bi people. It’s really simple.”
Match.com has not responded to our requests for comments at this time.